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DTSTART:20220803T190000Z
DTEND:20220803T200000Z
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SUMMARY:Supercharge Your Marketing – Paid Advertising Edition
DESCRIPTION:Learn how to utilize paid advertising on digital and social platforms such as Tik Tok\, Nextdoor\, Google\, Instagram and Yelp. Over a five-week period\, you will learn from digital marketing experts how to launch ads\, analyze and track analytics and adjust through lead generation statistics to maximize your marketing dollars.\n\nThis is a hands-on program that will go from the basics to implementation in 60-minutes\, all while you enjoy your lunch!\n\nJoin one or join them all!\n\n1. How to Reach Local Customers with Nextdoor Paid Ads | Aug 3 @ 12PM\n\n  The secret to sponsoring neighborhoods in Nextdoor\n\n  Paid advertisement that leads to drivers going to your business\n\n  The stories that lead to new customers\n\n2. Instagram Paid Advertising   How to Place Ads for More Revenue | Aug 10 @ 12PM\n\n  How to identify Instagram ad costs for your industry\n\n  How to draft a campaign and define your audience\n\n  Learn what type of ads work best on IG\n\n3. Grow Your Sales with Google Paid Ads | Li Chang | Aug 17 @ 12PM\n\n  How to find the right audience with ads\n\n  How to set-up your goals\, choosing your target audience and launch your ads\n\n  How to create a campaign\n\n4. Why Pay for Advertising on TikTok | Aug 24 @ 12PM\n\n  Why promote your business with paid ads on TikTok?\n\n  How to use the promote tool in the right situation\n\n  How to create\, place\, and measure your ad campaign in TikTok's Ad Manager\n\n5. Yelp   Pay to Play is Worth It? | Aug 31 @ 12PM\n\n  How to develop a cost-effective budget\n\n  Understanding how CPC works\n\n  How to set-up Yelp targeted ads\n\nPlease note this program is not an OCIE SBDC CA Dream Fund approved program.\n\nNeed business help? Schedule a 1-on-1 no-cost business consulting appointment here: https://ociesbdc.org/DML-intake or give us a call at 1-800-616-7232.
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; overflow-wrap: break-word\; margin: 0px 0px 20px\; color: rgb(97\, 97\, 97)\; font-size: 14px\; line-height: 1.8\; font-family: Roboto\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">Learn how to utilize paid advertising on digital and social platforms such as Tik Tok\, Nextdoor\, Google\, Instagram and Yelp. Over a five-week period\, you will learn from digital marketing experts how to launch ads\, analyze and track analytics and adjust through lead generation statistics to maximize your marketing dollars.</p>\n\n<p style="box-sizing: border-box\; overflow-wrap: break-word\; margin: 0px 0px 20px\; color: rgb(97\, 97\, 97)\; font-size: 14px\; line-height: 1.8\; font-family: Roboto\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">This is a hands-on program that will go from the basics to implementation in 60-minutes\, all while you enjoy your lunch!</p>\n\n<p style="box-sizing: border-box\; overflow-wrap: break-word\; margin: 0px 0px 20px\; color: rgb(97\, 97\, 97)\; font-size: 14px\; line-height: 1.8\; font-family: Roboto\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">Join one or join them all!</p>\n\n<p style="box-sizing: border-box\; overflow-wrap: break-word\; margin: 0px 0px 20px\; color: rgb(97\, 97\, 97)\; font-size: 14px\; line-height: 1.8\; font-family: Roboto\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">1. How to Reach Local Customers with Nextdoor Paid Ads | Aug 3 @ 12PM<br style="box-sizing: border-box\;" />\n&bull\; The secret to sponsoring neighborhoods in Nextdoor<br style="box-sizing: border-box\;" />\n&bull\; Paid advertisement that leads to drivers going to your business<br style="box-sizing: border-box\;" />\n&bull\; The stories that lead to new customers</p>\n\n<p style="box-sizing: border-box\; overflow-wrap: break-word\; margin: 0px 0px 20px\; color: rgb(97\, 97\, 97)\; font-size: 14px\; line-height: 1.8\; font-family: Roboto\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">2. Instagram Paid Advertising &ndash\; How to Place Ads for More Revenue | Aug 10 @ 12PM<br style="box-sizing: border-box\;" />\n&bull\; How to identify Instagram ad costs for your industry<br style="box-sizing: border-box\;" />\n&bull\; How to draft a campaign and define your audience<br style="box-sizing: border-box\;" />\n&bull\; Learn what type of ads work best on IG</p>\n\n<p style="box-sizing: border-box\; overflow-wrap: break-word\; margin: 0px 0px 20px\; color: rgb(97\, 97\, 97)\; font-size: 14px\; line-height: 1.8\; font-family: Roboto\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">3. Grow Your Sales with Google Paid Ads | Li Chang | Aug 17 @ 12PM<br style="box-sizing: border-box\;" />\n&bull\; How to find the right audience with ads<br style="box-sizing: border-box\;" />\n&bull\; How to set-up your goals\, choosing your target audience and launch your ads<br style="box-sizing: border-box\;" />\n&bull\; How to create a campaign</p>\n\n<p style="box-sizing: border-box\; overflow-wrap: break-word\; margin: 0px 0px 20px\; color: rgb(97\, 97\, 97)\; font-size: 14px\; line-height: 1.8\; font-family: Roboto\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">4. Why Pay for Advertising on TikTok | Aug 24 @ 12PM<br style="box-sizing: border-box\;" />\n&bull\; Why promote your business with paid ads on TikTok?<br style="box-sizing: border-box\;" />\n&bull\; How to use the promote tool in the right situation<br style="box-sizing: border-box\;" />\n&bull\; How to create\, place\, and measure your ad campaign in TikTok&rsquo\;s Ad Manager</p>\n\n<p style="box-sizing: border-box\; overflow-wrap: break-word\; margin: 0px 0px 20px\; color: rgb(97\, 97\, 97)\; font-size: 14px\; line-height: 1.8\; font-family: Roboto\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">5. Yelp &ndash\; Pay to Play is Worth It? | Aug 31 @ 12PM<br style="box-sizing: border-box\;" />\n&bull\; How to develop a cost-effective budget<br style="box-sizing: border-box\;" />\n&bull\; Understanding how CPC works<br style="box-sizing: border-box\;" />\n&bull\; How to set-up Yelp targeted ads</p>\n\n<p style="box-sizing: border-box\; overflow-wrap: break-word\; margin: 0px 0px 20px\; color: rgb(97\, 97\, 97)\; font-size: 14px\; line-height: 1.8\; font-family: Roboto\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">Please note this program is not an OCIE SBDC CA Dream Fund approved program.</p>\n\n<p style="box-sizing: border-box\; overflow-wrap: break-word\; margin: 0px 0px 20px\; color: rgb(97\, 97\, 97)\; font-size: 14px\; line-height: 1.8\; font-family: Roboto\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">Need business help? Schedule a 1-on-1 no-cost business consulting appointment here: https://ociesbdc.org/DML-intake or give us a call at 1-800-616-7232.</p>\n
LOCATION:Webinar
UID:e.3598.3588603
SEQUENCE:3
DTSTAMP:20260413T073222Z
URL:https://business.lakeforestcachamber.com/events/details/supercharge-your-marketing-paid-advertising-edition-3588603
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