Profit First Payroll

Matt Frechette is the Founder of Profit First Payroll, a specialized payroll company for blue-collar contractors, trades businesses, and independent restaurants across California and Nevada. With over 20 years of hands-on experience, he helps construction, plumbing, electrical, HVAC, landscaping, auto, and restaurant owners install Profit First payroll systems that automatically pay the owner first every cycle, protect cash flow, and reduce workers’ compensation audit risk.

Since founding the company, Matt has helped 3,247+ business owners protect $84.3 million in owner profit. On July 1, 2026, Profit First Payroll opened its Lake Forest, California office to better serve Orange County and South Orange County. Matt works directly with local trades and restaurant owners in Lake Forest and Mission Viejo, offering free profit-leak diagnostics and hands-on Profit First implementation.